Akhado primarily offers ad monetisation, among other products and services (collectively, “Products”). Our Products enable Website Owners to monetise their content across all IP-connected devices. Akhado is serving three categories:
- “User” (or “End User”): anyone surfing the web.
- “Publisher” (or “Website Owner”): they provide any type of content (including videos, images, music). Publishers place the Products on their websites, or web applications, allowing Users to watch videos and advertising.
- “Advertiser” (or “Agency”): they use the Products to advertise products or services of their own, or on behalf of other 3rd party entities. The adverting content is delivered from 3rd party ad servers.
We help Publishers understand how advertising are being viewed on their websites. We also help Advertisers understand how their ads are performing across websites. Both of these are achievable by collecting and processing non-personal information.
By using or accessing the Products or the Website, you acknowledge and accept the practices described in this Policy. We reserve the right to change this Policy from time to time. Your continued use of the Products or Website constitutes your acceptance of the Policy then in effect. For this reason, you should review the Policy from time to time to ensure that you understand and are willing to accept our current privacy practices.
The Products collects non-personally identifiable information every time the User is interacting with our Products on the Publisher’s website. This information may include: device type, browser type, internet service provider, operating system, the URL of the page running the Products, the referring URL, how long the video is played, when and how ads are running, and certain metadata about the content, and advertising. We also collect non-personally identifiable information when the User interacts with our products.
This information is used in several ways, including:
- To determine and maintain the quality of our Products, and to assure they are used correctly.
- To help us, our Publishers, and our Advertisers, understand how Users are interacting with content and advertising within a page.
- To present aggregated and visual analytics.
Website and Product Privacy
Our Website is primarily directed to our potential clients (Publishers and Advertisers), to read about our products and services. It is not directed to End Users. We collect personally identifiable information (e.g., full name, email, telephone number) via the Website only when you choose to provide it to us. You may provide this information when filling an order request for one of our commercial licenses, when creating an account into our Products, when you inquire us about our products and services, or about our fees, when signing up for newsletter, etc. You may provide this information in an email, or using our online forms. We, or our agents and service providers, will generally use this information for the reason it was provided (i.e. to create the order, to answer your inquiry, etc.). We may send you emails asking to purchase paid editions.
We also enable third-party advertisers to use their advertising and tracking cookies to collect information about your visits to the Website and also collect information about your visits to other websites in order to help deliver more relevant advertising messages to you and other consumers. This process is sometimes referred to as online behavioral advertising or retargeting.
Disclosure of Information to Third Parties, Onward Transfer
Akhado does not rent, sell or share your personally identifiable information with non-affiliated third parties without Publisher’s written consent. We may, however, share personally identifiable information with trusted third-party partners.
These third-party partners are prohibited from using the information for purposes other than performing services for Akhado.
The company may share non-personally identifiable data collected via our Products. For example, we provide Publishers with information about how Users view advertising. Or, we may use the aggregated information to present statistics of public interest (e.g. browser usage). This information cannot be used to contact or identify any person individually, but may be considered personal data in some jurisdictions.
We may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements. We may also disclose your information to third parties when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.
We may transfer information, including any personally identifiable information, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If Akhado is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via a notice on our Website of any change in ownership or uses of your person personally identifiable information, as well as any choices you may have regarding your personally identifiable information.
The security of your information is important to us. We have implemented reasonable security measures to protect the information, both during transmission and while it is stored. However, we can’t guarantee absolute security because no method of transmission over the Internet is 100% secure.
We store personally identifiable information (e.g. email address, billing details) so long as you continue to have a business relationship with us. You may ask us to delete that information by using the contact details included therein. We store non-personally identifiable information collected via our Products for up to one year in order to ensure that our Products functions properly.
The Website and the Products are designed for those 13 years of age and older. We are not aware of collecting personally identifiable information from anyone under the age of 13. If the company is made aware that it has received personally identifiable information from someone under 13, it will use reasonable efforts to remove that information from its records.
We process information in a way that is compatible with and relevant for the purpose for which it was collected. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current and reliable for its intended use.
If you have any questions or suggestions regarding this Policy, or a specific demand, please contact us.